Pitch videos are the cornerstone of a successful crowdfunding campaign. However, author’s make a mistake when they think that their pitch video is about their book. It’s not. It’s about what you can provide to your audience.
Of course, you need to address what your book is about, but that’s not what is going to turn a viewer into a backer.
For fiction books, an author must create an emotional connection. You must create excitement about the journey of your book, and backers must be excited to help make your book exist.
For nonfiction authors, especially in the self-help/business space, it’s all about the transformation your book will provide. For example, if your book will help your audience eat healthier or be a more effective CEO then you need to convince them of this? If your audience believes in the transformation you are offering, then they will happily sign up for campaign.
When it’s all said and done, a good pitch video should:
- Create an emotional connection with the audience
- Create a sense of urgency for the audience to contribute now
- Articulate what your backers will get for their money (i.e. the satisfaction of a limited edition signed copy, or the prospect of a personal transformation).
